Monday, March 2, 2020

The Personal Touch


I saw this news item this past week: “Today Amazon is opening its first grocery store to pilot the use of the retailer’s cashierless “Just Walk Out” technology that has previously powered 25 Amazon Go convenience stores in a handful of major U.S. metros. Based in Amazon’s hometown of Seattle, the new Amazon Go Grocery store allows customers to shop for everyday grocery items like fresh produce, meat, seafood, bakery items, household essentials, dairy, easy-to-make dinner options, beer, wine and spirits, and more. The store is 7,700 square feet in the front of the house and 10,400 square feet overall, making it the largest use of Amazon’s Just Walk Out technology to date.
“As with Amazon Go convenience stores, shoppers first use the Amazon Go app to scan in as they enter the store, then shop as usual. Cameras and sensors track the items removed from the shelves which are then added to the shopper’s virtual cart. When the customer exits the store, their cart is checked out automatically using their payment card on file. The end result is a grocery store with no lines or waiting. Meanwhile, store staff are freed up to take care of other aspects of the business like restocking shelves and customer service.”*
            Technology can be a blessing and a curse. I suppose in this case the blessings come in the form of corporate savings due to lower employee costs.  But I wonder if the loss of the “human touch” could also become a curse for our culture.  Digital technology and artificial intelligence are making it increasingly easy to avoid human interaction.  While the introverts among us may view that as a plus, I think we need to be vigilant that we don’t sacrifice too much on the altar of efficiency.
            The body of Christ is designed to be a relational organism.  I’m not advocating a return to the days of catacombs and parchment, but just reminding us that the personal touch is vital to our mission.

God loves you!
Mike
*https://techcrunch.com/2020/02/25/amazon-opens-its-first-cashierless-grocery-store/

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